Interesting, though I'm always sceptical as to how applicable Scandinavian test conditions - very cold, crisp, dry, pristine pre-laid snow - are to driving in the UK, where we have higher humidity, marginal temperatures and, usually, a patchy selection of minimal snow coverage, frost and slush conditions to contend with. Also, where I live, the ability to maintain traction in a hilly environment is far more important than a description of the car's handlings characteristics on a flat circuit.
I know, I can't expect them to use my lane/driveway for their testing, just to satisfy my curiosity, but you get my point.