Happy to help,
@Matt-T68 ,
@RogueOne , while a price point of £100+ might initially seem steep, let's look at the breakdown.
Consider the essential costs of running a business: insurance, utilities, and rent, to name a few. There's also a substantial investment in product development and the expense of buying and maintaining our equipment, such as our 3D printers, which need consistent servicing.
Then there's the 20% VAT that goes straight to HMRC. It's often misunderstood that we claim this back; instead, we act as a collection agent, holding onto 20% of our turnover quarterly, paying our accountant to process it, and then forwarding it to HMRC. This means £100 quickly reduces to £83.33 before any other costs are factored in. From that, we cover all the business expenses, pay our team, and aim for a modest profit.
Our pods are priced at £99 for the raw version and £139 for the carpeted. We're well aware of the significant investment in product development, the hours our CAD engineer put into designing them, and the extensive testing we conducted against similar options. We're confident that our pods outperform others, with rear speakers providing a better low-end frequency response and directing sound towards the front, a considerable improvement over designs that angle speakers towards the floor or wheel arches.
When you account for everything, that £83.33 (before VAT) typically translates to a 10%-20% profit, with the majority covering operational costs.
Ultimately, whether it's our products or a competitor's, the price reflects the quality and thoughtful design involved. It's something the general public often doesn't consider.
